Digital PR Agency

Stories that earn
the coverage
you deserve.

Virel Communications crafts data-led, creatively driven PR campaigns that place your brand in the publications that matter — and keep it there.

Start a Campaign Our Services
Scroll
250+
Media Placements
40+
Tier-One Outlets
98%
Client Retention
Avg. Visibility Uplift
What We Do

Three disciplines.
One powerful outcome.

Every campaign we run is built around earning genuine media attention — the kind algorithms can't buy and audiences actually trust.

01

Reactive PR

We monitor the news cycle in real time and insert your brand into breaking conversations — turning cultural moments into coverage opportunities before the window closes.

  • Real-time news monitoring
  • Rapid response drafting
  • Journalist relationship management
  • Newsjacking strategy
  • Crisis opportunity positioning
02

Data Campaigns

We build original research and data-driven stories that journalists can't resist linking to — earning high-authority backlinks while simultaneously building brand authority.

  • Original research design
  • Survey & data collection
  • Visualisation & assets
  • Outreach & placement
  • Link acquisition reporting
03

Expert Commentary

We position your founders and spokespeople as go-to authorities in your industry — securing regular comment opportunities in national and trade media that build lasting credibility.

  • Spokesperson profiling
  • HARO & journalist requests
  • Thought leadership pitching
  • Media training support
  • Authority-building strategy

PR that moves
the metrics
you care about.

We don't chase vanity metrics. Every campaign is designed to deliver measurable outcomes — coverage quality, domain authority growth, and brand search uplift.

Let's Talk

Speed

Reactive campaigns turned around in hours, not days. We move at the pace of the news cycle.

📊

Data-led

Every pitch is grounded in original insight. We create the stories journalists need to publish.

🔗

SEO Aligned

Coverage that earns backlinks, not just mentions. PR and search strategy working in unison.

🎯

Targeted

We pitch to publications your audience actually reads — no spray-and-pray approach here.

How We Work

A clear process.
Consistent results.

01

Discovery

We deep-dive into your brand, competitors, and industry landscape to identify the angles that will genuinely resonate with journalists and audiences.

02

Strategy

We build a campaign roadmap — a blend of reactive hooks, data-led stories, and expert commentary opportunities — tailored to your goals.

03

Execution

We create the assets, draft the pitches, and work our journalist relationships hard. Then we pitch — precisely, persistently, and with purpose.

04

Report

Full transparency on what ran, where, and why it matters. Coverage reports, DA metrics, and strategic insights delivered monthly.

Coverage Highlights

Placed in the
publications that
move the needle.

"Working with Virel transformed how our brand was perceived by journalists. Within three months we had coverage in outlets we never imagined possible."
— Head of Marketing, B2B SaaS Client
Data campaign on consumer trends — DA 95, national reach
Expert commentary — founder positioned as industry authority
Reactive PR on market volatility — same-day turnaround
Data-led story — original research cited across national press
Tech sector commentary — 3 placements in a single quarter
Get Started

Ready to earn
coverage that counts?

Tell us about your brand and goals. We'll come back with a tailored proposal within 48 hours.

hello@virelcommunications.com Book a Call